CCBeast Media is seeking an experienced Audience Development Manager to increase the online audience of its city magazine titles.
This position will coordinate and streamline current ad-hoc audience development efforts into an ongoing, focused, scalable and measurable program.
Reporting directly to the Publisher, this position will be empowered to work across marketing, digital and other departments within the organization and with external vendors, to monitor and mine audience data.
Responsibilities
Conceive and execute audience development campaigns that introduce our content to new readers and build loyalty with our existing readers
Work with digital team to develop focus customer acquisition strategies (single copy, newsletter, online traffic, and subscription)
Develop programs that adhere to and implement audience development best practices (optimize campaign performance, etc.)
Develop and execute strategies to increase single copy distribution in a local market – coordinate program start to finish (prospect single copy outlets, monitor display/distribution, facilitate invoicing)
Expand the reach of our content across email, multiple social channels, partnerships, SEO/SEM and more to hit designated metrics
Leverage print and digital mediums to grow print and digital audience
Monitor industry and competitive trends and incorporate opportunities into our strategy
Work with dealers, clubs, and associations to develop brand ambassador programs to expand single copy sales and distribution
Requirements
Ideal candidate will be both analytical and creative, a critical thinking who incorporate sdata and testing into the decision-making process
2+ years of experience with a major website, digital advertising agency or online marketing, advertising or publishing with a thorough understanding of customer acquisition and retention strategies
Demonstrable results increasing the circulation of magazine titles and hands-on experience managing digital audience acquisition programs
Knowledge of digital media (email, social, SEO, Adwords)
Exceptional organization, time management, and communication.
