You will be working with Coins.ph’s Growth Team, helping scale a hyper-growth company while working with and learning from a team of engineers, growth hackers, and entrepreneurs. You will be responsible for growth and continued health of Coins.ph’s AdWords accounts across all business segments, managing weekly budgets and optimizing and expanding the performance of the AdWords channel. You will be creating new growth hypotheses related to Adwords, guiding the development of analytics dashboards, and ensuring that all KPI metrics are in place. You will work with a high-energy team of engineers, designers, copywriters, data scientists, and growth hackers to plan, test,optimize and scale initiatives designed to reach users looking for crypto currencies related services, online payment of utilities, QR merchants and peer to peer transactions, in Philippines and Thailand.
Responsibilities:
-Envision, Plan, Create, Expand and Optimize hyper local, regional and national SEM campaigns (including search, display, video, app)
-Create well reasoned hypothesis and execute, and manage experiments to test those hypotheses
-Become familiar with all sources of growth data and quickly pull, integrate, and analyze data as needed
-Work closely with the rest of Marketing team to ensure PPC tactics are aligned with overall marketing strategies and are together driving lead and conversion goals
-Implement successful bidding strategies, optimization techniques, effective keyword management, monitor - revise - and conduct ads and landing page tests bi weekly
-Communicate weekly on status, timeline, budget, performance and competitive intelligence analysis
-Maintain up to date knowledge and insight regarding best practices, new emerging trends and any new game changing events in the field of SEM
Requirements:
-While no specific prior technical experience is necessary, to excel at this position you must have an entrepreneurial mentality and a background in preferably in Computer Science, Statistics, Physics or Mathematics
-You must have experience optimizing and expanding AdWords accounts through hypothesis-driven, analytical approaches
-You must be an extremely quick thinker with a record of rapid turnaround on projects
-You must have excellent verbal and written communication skills
-You must have 2+ years of experience with paid search engine advertising managing 6 figure spend per month
-You must have thorough knowledge of:
--AdWords Editor
--Trueview Video ad formats and video networks
--Various online keyword research tools
--Adwords Scripts
-You must have experience with analysis and reporting using Google Analytics
-You must not be someone who uses mouse while working on Excel
-You must have Good verbal, quantitative, and presentation skills
-You must be an individual contributor to thrive at Coins. You will not be here just to tell other people what to do
